Once the pandemic set in full force, creating marketing videos for my clients was pretty much dead in the water...or so I thought.

Barry, owner of Boyd and Blair Vodka, and I have been working together for months and I hated to see the momentum we had going with the videos we created for his marketing strategy start to slow. But then a brilliant idea was born.

In order to keep the momentum going, we decided to have Barry send me bottles of alcohol from his distillery so I could continue to create videos showcasing his products, but still obey all the safety guidelines for the pandemic.

First, I can’t tell you how awesome it was to get back to work. Second, it pushed me in a whole new creative direction and I couldn’t be happier with this new look.

Getting out of my comfort zone really paid off AND I was able to continue helping Barry build his audience and maintain visibility for his business. What a win/win.