Marketing Film/ #1 Talking Points

1) "I have an idea, what if ..." (film topic)

2) "This is for the person ..." (motivational / call to action)

3) "This is how it used to be ..." (talk about the career/life that they want to leave/change)

4) "My mission is to ..." (help / give / serve / educate / share)

5) "Imagine this ..." ( call to action for the second time. What their career/life will be)

6) "Before you go ..." ( Teach or give something of value)

Marketing Film/ #2 Talking Points

1) Just ask yourself, what if? (Film topic)

2) Imagine this, if the path was made clear (motivational / call to action)

3) The fear is real, this is how it used to be (talk about the career/life that they want to leave/change)

4) You find yourself asking (help / give / serve / educate / share)

5) My mission is to (call to action for the second time. What their career/life will be)

6) Before you go (Teach or give something of value)

Marketing Film /#3 Talking Points

1) What problem needs to be solved? (pain point for a customer)

2) What emotion do you want them to feel? (solution = happiness)

3) It's not about your company, it's about the client experience/feel once they leave.

4) What do you want your client to tell their friends about you? (Call to action...how will it improve their status)

Marketing Film /#4 Talking Points

1) What does the customer want? (wants can be save money, save time, increase social status, connect with others, have a problem solved)

2) Who or what is stoping the customer from getting what they want?

3) What is at stake for the customer (fear/hope after purching your product/service)

4) What is the cost of not doing buiness with you?

Marketing Film Worksheet - by Seth Godin

Who is this for?

What is this for?

What is the worldview of the audience you're seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What changes are you seeking to make?

How will it change there status?

Why will they tell their friends?

What will they tell their friends?

What assets are you building?

Are you proud of it?